About the Company:

Unbundled Attorney is a legal lead generation company on a mission to transform the affordability and accessibility of legal services across North America.

We have a national network of 500+ Family Law, Estate/Probate, Immigration, Criminal and Bankruptcy attorneys across the United States that utilize our services to help them grow their law practices.

Each attorney we work with provides both "unbundled" or "limited scope" legal services, as well as affordable payment plans for full representation, in an effort to provide legal help to lower and middle income families in an affordable way, while building a highly profitable practice.

We are looking for an experienced Direct Response Specialist to spearhead our advertising efforts. This role requires a dual-focus approach; not only will you be responsible for creating campaigns to generate client leads (which we deliver to our network attorneys), but you will also develop strategies to attract new lawyer leads for our sales team to onboard. 

Job Title: Direct Response Specialist

Responsibilities:

• Design and execute direct response advertising campaigns on platforms like Meta, LinkedIn, Twitter, YouTube, Instagram, TikTok etc to generate high-quality leads for both potential clients and lawyers.

• Build and manage effective ad funnels that optimize the customer journey for both client lead conversion and lawyer acquisition.

• Supervise and support a Meta Ads Manager who will handle daily campaign optimizations, audience adjustments, and bid management.

• Develop compelling ad copy and strategic content to engage distinct audiences—potential clients seeking legal services and lawyers interested in acquiring new clients.

• Continuously innovate and test advertising strategies to improve performance across different platforms, including video content on YouTube, Twitter, and Meta.

• Analyze the effectiveness of campaigns and adjust strategies to enhance both lead quality and quantity, tailoring efforts to diverse legal specialties using tools such as GA4. 

Qualifications:

• Deep experience in direct response marketing

• Strong knowledge and experience in social media advertising

• Ability to oversee operational aspects of campaigns and provide strategic guidance to team members

• Skill in building and managing high-converting advertising funnels

• Creative prowess in ad copywriting and a deep understanding of digital marketing dynamics within the legal sector

• Excellent understanding of targeting and audience segmentation

• Leadership and self-direction in a remote work environment, capable of managing complex projects independently

Job Type:

• Independent contractor role (Expected commitment of 35-40 hours per week)

• This is a 100% remote, work-from-home position. This means you can work from anywhere in the USA, or around the world.

Compensation:

Starting Base Compensation is $5,500 for the first 30 day training period and then goes up to $6,000 per month after that ($72k per year)

Thanks for your interest in this unique position. We look forward to speaking with you soon!

Additional Information about the Company:

Company Name: Empowered Legal, LLC. d/b/a Unbundled Attorney

Company Physical Address: 5348 Vegas Dr # 73 Las Vegas, NV 89108

Company Website: www.unbundledattorney.com

Company Email: [email protected]