Job Description
Job Description:
You will be responsible for managing and executing Blue Buffalo’s email marketing strategies, focusing on increasing Pet Parent engagement and retention. Additionally, you will help influence the technology solutions that push our strategies forward. This role will collaborate closely with our Social and Web channel leads, Brand Experience, as well as our in-house Creative and Email Development teams.
The ideal candidate thrives in an entrepreneurial and fast-paced setting, challenges the status quo, and enjoys finding innovative solutions. They seek out and embrace change with an out-of-the box approach. Success in this role also requires strong analytical skills to effectively drive performance and inform strategy.
Key Accountabilities:
We are seeking an Associate Email Marketing Manager to join our Blue Buffalo Data-Driven Marketing Team, reporting directly to our Digital Platforms Marketing Manager. In this role, you will play a key role in cultivating deeper, more meaningful relationships with Pet Parents that drive incremental value and loyalty for Blue Buffalo through customized and engaging email content.
You will be responsible for managing and executing Blue Buffalo’s email marketing strategies, focusing on increasing Pet Parent engagement and retention. Additionally, you will help influence the technology solutions that push our strategies forward. This role will collaborate closely with our Social and Web channel leads, Brand Experience, as well as our in-house Creative and Email Development teams.
The ideal candidate thrives in an entrepreneurial and fast-paced setting, challenges the status quo, and enjoys finding innovative solutions. They seek out and embrace change with an out-of-the box approach. Success in this role also requires strong analytical skills to effectively drive performance and inform strategy.
Key Accountabilities:
- Develop the multi-touch email marketing strategy, roadmap, and programs needed to deliver on Pet Parent engagement expectations, partnering closely with Brand Experience and other Digital Marketing team counterparts for alignment and support in the execution of omni-channel campaigns and communications.
- Manage the day-to-day technical creation and execution of campaign emails plus support our Life Cycle role with multi-channel journeys working with partners, including email journey and audience builds, QA, deployment and the reporting and measurement on campaign performance.
- Coordinate and project manage the deployment of email campaigns across functional teams for integrated and connected omni-channel campaigns that deliver on our Data-Driven Marketing objectives.
- Manage day-to-day relationships with partners to deliver integrated campaigns in support of email strategies, including triggered communication journeys.
- Work with the Measurement Team to actively monitor and report on the performance of email strategies, programs and campaigns. Share learnings with cross-functional stakeholders including digital marketing channel counterparts (web, social, other) to collaborate on omni-channel optimization strategies, where relevant.
- Oversee and manage testing strategies focused on gaining insights on the Pet Parent email experience and uncovering opportunities for optimization.
- Partner across the organization to ensure dynamic content is meeting the needs of our Pet Parent audiences and provide feedback and recommendations to design and content teams based on in-channel performance insights.
- Identify and implement new email marketing platform features and functionality supporting consumer relationship contact strategies and digital experiences that delights Pet Parents and drives results.
- Collaborate with cross-functional teams on the development and delivery of our email strategy, working to guide creative and content improvements and channel optimization efforts across Blue Buffalo’s email marketing platforms.
- Partner with MarTech and Enterprise technology teams, as needed to configure platforms and tools to enable the execution of Pet Parents communications in-market.
- Serve as the subject matter expert for Blue Buffalo’s email marketing efforts and ensure that our email marketing platform capabilities are best utilized to deliver on Data-Driven Marketing objectives.
- This includes working with our analytic partners as well as internal teams to help guide them on our personalization priorities and to set the pieces in motion for audience segmentation and content matching based on our Pet Parent journeys.
- Experience with end-to-end testing (A/B and multivariate), research, and analytics plans; working with partners to identify opportunities.
Minimum Qualifications:
- Bachelor’s degree in marketing or related area
- 5+ years in a digital marketing role working on email marketing strategies and email campaign deployment
- 2+ years working experience with large-scale email marketing platforms (i.e. Saleforce Marketing Cloud, Bloomreach, etc.)
- HTML experience required
- Strong knowledge of and experience with email personalization efforts
- Experience building and managing consumer facing multi-channel communications, including email campaign management
- Experience with dynamic content, building data rules and requirements to deliver experiences across platforms and devices
- Experience with campaign set-up, audience segmentation activities and deployment
- Experience with and understanding of image libraries and optimization of images
- Familiarity with API calls and other trigger communication related technology
- Adept at working with cross-functional teams and leading the efforts of multiple agency and vendor partners
Preferred Qualifications:
- Demonstrated experience at explaining and building support for digital and technical initiatives
- Understand and monitor the competitive landscape for consumer product goods and direct to consumer retention marketing
- Positive attitude, leadership qualities, and flexible team-oriented approach to working with others
- Ability to translate strategy into tactical executions
- Track record of close collaboration with creative partners to bring holistic ideas to life
- Pet enthusiast
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.