Role Profile: Brand and Product Manager 

Scorecard (KPIs): 

1. Build and manage an affiliate program generating $2,000,000 in annual revenue 2. Increase market share by 15% within the 2nd year 

3. Achieve a customer satisfaction rating of ≥ 90% 

4. Launch 3 successful live streaming events per week 

5. Maintain a product return rate below 1% 

6. Launch 3 new products annually 

7. Achieve annual sales revenue of $2 million+ 

8. Maintain a gross profit margin of ≥ 40% 

9. Secure 10 influencer/creator partnerships weekly 

10. Grow email subscriber list by 25% 

11. Increase website traffic by 30% 

12. Achieve a 25% growth in repeat customers 

13. Launch 3 new marketing campaigns per quarter 

14. Achieve a conversion rate of ≥ 3% from live streaming events 

15. Increase organic search traffic by 25% 

16. Secure placement in top 5 supplement review websites 

17. Implement sustainability initiatives reducing carbon footprint by 15% 18. Achieve a 15% increase in online sales conversion rate 

19. Develop 15+ strategic partnerships with health influencers 

20. Ensure 100% compliance with health and safety regulations 

--- 

What Success Looks Like: 

A successful Brand and Product Manager will lead the charge in both product development and brand management for our supplement e-commerce company. This involves building and managing a robust affiliate program that generates $2,000,000 in annual revenue while driving customer engagement and satisfaction. Achieving a customer satisfaction rating of ≥ 90% and maintaining a product return rate below 1% are critical markers of success.

The manager will drive innovation by launching three new products annually and conducting three successful live streaming events per week. Marketing efforts should result in a 25% increase in brand awareness and a 30% rise in website traffic. Building strong relationships with suppliers, influencers, and retail partners is essential, aiming to secure fifteen influencer partnerships annually and achieving a 25% growth in repeat customers. Success also involves increasing market share by 15% within the 2nd year and maintaining a gross profit margin of ≥ 40%. 

--- 

Primary Activities: 

1. Brand Strategy Development: Develop and implement effective brand strategies to increase market presence and customer loyalty. 

2. Affiliate Program Management: Build and manage a comprehensive affiliate program, targeting $2,000,000 in annual revenue. 

3. Live Streaming and Events: Plan, execute, and host live streaming events to engage customers and drive sales. 

4. Product Development: Oversee future the entire product development process from concept to launch, ensuring timely delivery and adherence to quality standards. 

--- 

Regular Work Activities: 

1. Develop detailed product specifications and formulations. 

2. Manage relationships with suppliers and manufacturers. 

3. Coordinate product testing and quality assurance processes. 

4. Conduct competitive analysis and market research. 

5. Create and oversee marketing campaigns across various platforms. 

6. Monitor and analyze brand and product performance metrics. 

7. Develop and maintain relationships with influencers and brand ambassadors. 8. Oversee social media content creation and engagement strategies. 

9. Collaborate with product development to ensure brand consistency. 

10. Conduct market research to stay updated on trends and competitor strategies. 11. Ensure all marketing activities comply with health and safety regulations. 12. Manage brand communications and public relations efforts. 

13. Coordinate with the sales team to align brand strategies with sales goals. 14. Develop promotional materials and content for marketing campaigns. 15. Monitor customer feedback and address concerns promptly. 

16. Implement sustainability initiatives within marketing strategies. 

17. Track and report on the effectiveness of marketing campaigns. 

18. Maintain and grow the company's email subscriber list. 

19. Optimize the website for better user experience and higher conversion rates.

20. Secure media features and manage press releases. 

21. Analyze customer data to identify and act on insights for improving brand performance. 22. Develop training materials and conduct training sessions for affiliate partners. 23. Plan and execute product launch events. 

24. Manage product pricing strategies. 

25. Ensure timely updates and communication with stakeholders. 

--- 

Key Skills: 

1. Strong project management skills 

2. Excellent communication and interpersonal skills 

3. Proficiency in social media marketing and content creation 

4. In-depth knowledge of affiliate marketing strategies 

5. Ability to host and engage in live streaming events 

6. Creative problem-solving abilities 

7. Strong analytical and strategic thinking 

8. Experience in influencer and brand ambassador management 

9. Knowledge of regulatory compliance in the supplement industry 

10. Proficiency in using marketing analytics tools 

--- 

Role Requirements: 

1. Bachelor’s degree in Marketing, Business Administration, or a related field 2. 3+ years of experience in product and brand management, preferably in the supplement or health industry 

3. Proven track record of successful product launches and affiliate program management 4. Experience in hosting live streaming events and engaging online audiences 5. Strong understanding of market dynamics and consumer behavior 

6. Excellent organizational and time-management skills 

7. Ability to work collaboratively with cross-functional teams 

8. High level of proficiency in Google suite and marketing software 

9. Ability to travel as needed for events and meetings with influencers 

10. Demonstrated ability to achieve and exceed marketing and product development KPIs --- 

This comprehensive role profile ensures that the Brand and Product Manager can effectively manage both the development and marketing of our supplement products, driving growth and success for the company.