Job Description
AD Marketing - MC07AE Sr Spec Marketing - MC08HE
We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.
Customer Engagement Marketing
- This role can be filled at the Sr Specialist or Assistant Director level based on candidate experience and qualifications.
As The Hartford’s Group Benefits division evolves its end-to-end customer engagement strategy, we strive to engage with our customers’ HR teams in ways that reinforce our brand values. The Customer Engagement Strategist will collaborate with The Hartford’s relationship managers to continuously improve our interactions with HR teams, including onboarding, performance check-ins, capabilities updates, issue resolution, and contract renewal. This individual will coordinate this work with marketing partners on the end-to-end engagement team, and will play a significant role in standing up a new digital platform that will streamline and personalize customer communications.
This role can have a Hybrid or Remote work arrangement. Candidates who live near one of our Hartford, CT office location will have the expectation of working in an office 3 days a week (Tuesday through Thursday). Candidates who do not live near an office will have a remote work arrangement, with the expectation of coming into an office as business needs arise.
Responsibilities
- Collaborate with relationship-management and marketing partners to design, test, and roll out customer-engagement strategies and tools
- Understand the end-to-end customer lifecycle from RFP to stewardship and renewal
- Meet regularly with relationship-management partners to obtain feedback on customer engagement successes and gaps, and incorporate this feedback into ongoing improvements
- Prioritize ad hoc projects for meeting immediate needs while keeping longer-term projects on track
- Support development of a new digital portal and support integration of the portal into case implementation, relationship management, and renewal experiences
- Collaborate with implementation and relationship-management partners to incorporate AI into case-specific content generation
Qualifications:
- 5+ years marketing, insurance industry experience preferred
- Bachelor’s degree required
- Ability to work in a matrixed environment with diverse business teams such as sales, account management, claims, strategy, digital and more
- Proactive, adaptable, comfortable with ambiguity
- Ability to pivot from detailed writing and editing to collaborative process management and back
- Superior communication skills, both oral & written
- Proven ability to convey technical topics with clarity and excitement
- Detailed project manager
- Excellent interpersonal skills
- Must adapt well to new technology
- Belief in test, learn, pivot
Compensation
The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford’s total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:
$80,000 - $147,120 The posted salary range reflects our ability to hire at different position titles and levels depending on background and experience.
Equal Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age