Job description:

Job Title: DTC Copywriter with SEO and Paid Ads Expertise

Full Time/ Remote

Are you ready to outshine the competition?

We're on the hunt for a savvy Direct-to-Consumer (DTC) Copywriter who thrives on crafting emotionally engaging content and has a keen eye for SEO and paid advertising strategies. Focus will be on creating engaging content for landing pages, blogging, copy for Amazon, e-com product listings, video scripts and various marketing campaigns. If you have a minimum of 3 years of copy writing experience and are eager to step into more independence or looking to shake things up in a new role, this is for you.

Why Join Us?

• Career Growth: Step into a new role and make a significant impact on our content strategy and brand voice.

• Creative Freedom: Enjoy the autonomy to experiment with your ideas and bring fresh perspectives to our marketing efforts.

• Competitive Edge: Be at the forefront of the DTC industry, crafting content that sets us apart from the competition.

What you’ll be doing:

1. Copywriting: Produce high-quality, persuasive copy for various digital channels including landing pages, product descriptions, blogging, email campaigns, social media ads, and website content.

2. SEO Optimization: Conduct keyword research and implement SEO best practices to optimize copy for search engines, improving organic visibility and driving traffic to our website.

3. Paid Advertising: Collaborate with the marketing team to develop ad copy for paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and other relevant channels.

4. Content Creation: Generate engaging content ideas and contribute to content marketing initiatives, including blog posts, articles, infographics, and video scripts.

5. Emotional Connection: Infuse copy with emotional storytelling and brand voice to create authentic connections with our audience, driving engagement and brand loyalty.

6. Campaign Involvement: Participate in the planning, execution, and optimization of marketing campaigns, providing creative input and ensuring consistency in messaging across all touchpoints.

7. Collaboration: Work closely with cross-functional teams including marketing, design, product development, and sales to align messaging and achieve campaign objectives.

8. Continuous Improvement: Stay updated on industry trends, emerging technologies, and best practices in copywriting, SEO, and digital marketing, and apply learnings to improve performance.

Qualifications:

- Bachelor's degree in Marketing, Communications, English, or related field. - Minimum of 3 years of experience in copywriting, preferably in the direct-to-consumer (DTC) or e-commerce industry.

- Proven track record of creating compelling copy that drives conversions and engagement. - Strong understanding of SEO principles and experience with keyword research tools (e.g., SEMrush, Moz).

- Proficiency in paid advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads.

- Excellent communication skills and ability to collaborate effectively in a team environment. - Creativity, attention to detail, and a passion for storytelling.

- Ability to multitask and manage multiple projects simultaneously in a fast-paced environment. - Experience with A/B testing and data-driven decision-making is a plus.

Are a talented copywriter with strong attention to detail, creative thinking, AI compatibility and the ability to craft persuasive copy that resonates with our target

Job Type: Full-time

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Application Question(s):

• Do you have extensive shopify experience?
• Do you have Ecommerce/DTC experience?

Experience:

• Marketing: 3 years (Required)
• Copywriting: 3 years (Required)

Work Location: Remote