Job Description
About Us:
Our planet is the home we all share. So how we do business matters. Our inclusive and empowering culture, entrepreneurial spirit and commitment to having a positive impact on the planet are integral to our business strategy.
LIXIL today is on a journey of transformation. The world around us is changing. Technological advances. Evolving needs. New demographics. Shifting expectations. These changes serve as opportunities for solutions to be discovered, and to unlock progress for all.
We invite you to make this journey with us. It is as challenging as it is inspiring. Together we can shape the future of living. We’re a home for growth, for imagination, for creativity. A home for your talent and ambition.
A home for everyone. Overview:
Qualifications:
Recruitment & Staffing Agencies: AS, AMERICA INC does not accept unsolicited resumes from any source other than candidates. The submission of unsolicited resumes by recruitment or staffing agencies to AS, AMERICA INC. or its employees is strictly prohibited unless contacted directly by AS, AMERICA INC. internal Talent Acquisition team. Any resume submitted by an agency in the absence of a signed agreement will automatically become the property of AS, AMERICA INC. and will not owe any referral or other fees with respect thereto.
Every person on the planet dreams of a better home. And at LIXIL, we’re committed to making better homes a reality for everyone, everywhere. We make it happen with pioneering water and housing technology solutions. Home to world leading brands like INAX, American Standard, GROHE, TOSTEM and many more, we touch the lives of more than a billion people each day, transforming houses into homes.
Our planet is the home we all share. So how we do business matters. Our inclusive and empowering culture, entrepreneurial spirit and commitment to having a positive impact on the planet are integral to our business strategy.
LIXIL today is on a journey of transformation. The world around us is changing. Technological advances. Evolving needs. New demographics. Shifting expectations. These changes serve as opportunities for solutions to be discovered, and to unlock progress for all.
We invite you to make this journey with us. It is as challenging as it is inspiring. Together we can shape the future of living. We’re a home for growth, for imagination, for creativity. A home for your talent and ambition.
A home for everyone.
The Leader of Martech will lead the marketing technology COE responsible for product management, operations, and development of digital platforms that support all commercial functions in the Americas to drive customer engagement and sales growth for renowned brands such as American Standard, GROHE, and INAX. Primary areas of focus include content management (CMS), customer relationship management (CRM), product information management (PIM), digital asset management (DAM), and other marketing solutions used to achieve business objectives.
Responsibilities:Marketing Technology & Operations
70%
Define robust marketing technology and operations strategy to quickly and efficiently achieve business objectives in the ever-changing digital marketing landscape
- Lead the successful planning and implementation of consumer and pro focused branded digital platforms, supported by innovative ideas that tie web, mobile, email, search, and traditional advertising together to provide marketing solutions based on customer insight and data
- Drive strategic direction of digital product roadmap through aggregation of business requirements, project prioritization, and backlog management in alignment with cross-functional stakeholders to deliver best-in-class omni-channel brand and shopping experiences
- Develop and maintain all marketing websites, microsites, web/mobile apps, third-party integrations, platform customizations, development process, version upgrades, and IT support, to deliver a seamless customer experience, leveraging new technologies, corporate platforms as required, and providing insight and analysis
- Architect and maintain overall martech stack by integrating and customizing enterprise platforms such as CMS, CRM, PIM, DAM, CDP while leveraging AI/ML capabilities where possible to support all aspects of internal and external user engagement
- Manage CMS operations including web development, UI/UX, IA, CRO, SEO, A/B testing, personalization, commerce, site merchandising, fraud management, review acquisition, where-to-buy, tagging/tracking, and web analytics
- Manage CRM operations including sales/marketing automation, email/mobile/social marketing, lead management/nurturing/retargeting, customer segmentation, and live chat
- Manage PIM operations including data governance, quality, integrity, compliance, and syndication of product catalog to external channels such as consumer websites, business portals, price books, advertising services, third-party solutions, and partner platforms such as Amazon Vendor Central, Home Depot IDM, Lowe’s IMA, Wayfair Partner, Ferguson, etc
- Manage DAM operations including the storage and categorization of digital assets such as product images, infographics, marketing videos, specification sheets, installation instructions, CAD files, etc
- Partner with Performance Marketing, Brand, Product, Sales, Service, IT, and other key stakeholders to align on GTM digital strategies and accompanying tactics aimed at driving customer engagement, while anticipating and resolving key pain points to reduce friction, increase brand equity, and fuel sales growth for all brands across our portfolio and channels
- Define and present brand-building opportunities in the interactive space based on strengths, weaknesses, opportunities, and threats to the brand, and recommending actions that drive the business forward, including brand health measures
- Help build a data-driven decision-making culture that utilizes high-quality analytics in making decisions around marketing communications and other elements of the user experience
- Champion digital transformation by fostering a culture that embraces digital opportunities as a strategic necessity
- Develop and orchestrate business processes, workflows, and tools to streamline productivity while striving for automation where possible to optimize business outcomes
- Oversee martech budget for optimal resource allocation and ROI through build/buy/partner decisions and finding optimization opportunities based on thorough cost-benefit analysis
- Manage external agency/vendor relationships and negotiate contracts to support digital marketing initiatives while enhancing the marketing technology stack
Team Management
30%
Lead, coach, and motivate high-performing team of digital product owners and marketing operations specialists fostering a culture of innovation, collaboration, and continuous learning
- Manage day-to-day activities of staff to ensure smooth operations while removing roadblocks
- Hire and train key talent as necessary to help achieve professional and organizational goals
Qualifications:
- Bachelor's degree in computer science, marketing or related field required
- Innovative and high-energy marketing and IT technologist with 15+ years of digital product management and marketing operations experience
- Considerable experience architecting and managing enterprise martech stacks (CMS, CRM, PIM, DAM)
- Expert level knowledge of digital marketing and analytics platforms such as Sitecore, WordPress, Shopify, Salesforce, HubSpot, Mailchimp, Unbounce, Stibo, Celum, Google Analytics 360, Google Search Console, Google Tag Manager, and Optimizely
- Considerable marketing operations experience including web development, UI/UX, SEO/SEM, conversion rate optimization, ecommerce, tagging, analytics, marketing automation, email marketing, lead management, customer segmentation, product data governance, digital asset management, etc
- Solid online marketing experience with a technical background (HTML, CSS, JSON, XML, databases, web development tools, web analytics, graphic design)
- Should have some background of programming in their initial career (any web technology knowledge) as this helps in estimating the time for tasks and hence to manage with teams
- Familiar with product and data feeds to various platforms and sites for data propagation
- Knowledge of front-end and back-end technologies and importance of responsive design for consumer-facing brand sites
- Understand the leadership team priorities and how the workflow should be prioritized with those priorities
- Be able to develop solutions to reach objectives, not present roadblocks
- Demonstrated track record of having successful managed a web marketing team in a fast-paced company, with a deep understanding of different requirements and success criteria
- An "out of the box" thinker who will always challenging themselves and the team to develop innovative ideas and solutions
- A talent builder with the ability to put together, drive and retain a high performing team in a high visibility area
- Ability to build solid cross-functional relationships and work with all levels within an organization
- Collaborative mindset with ability to move fluidly as initiatives and opportunities develop within the digital landscape
- Ability to multi-process and lead the delivery of large scale projects consistently on time and with accuracy in a very fast-paced environment
- Experience managing multiple brands and activities that cross regions and languages
- Experience in budget management, consultant/vendor RFP, agency management
- Experience crafting digital strategies in the context of a brand strategy and leading measurement plans
- Strong internet marketing experience at both the strategic and tactical levels
- Knowledge and continued focus on current trends, concepts, tools, vendors, practices and procedures within the digital space
- Comfortable communicating in both formal and informal settings, with strong written and verbal communication skills; be able to communicate complex concepts to people of different backgrounds throughout the organization
- Creative thinker that sees the big picture and implements novel and effective digital strategies to drive the success of each brand
AS, AMERICA INC. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law. Only at LIXIL’s request preferred vendors may be invited to refer talent for specific open positions. In such cases, a current and fully executed agreement with LIXIL must be in place.
Recruitment & Staffing Agencies: AS, AMERICA INC does not accept unsolicited resumes from any source other than candidates. The submission of unsolicited resumes by recruitment or staffing agencies to AS, AMERICA INC. or its employees is strictly prohibited unless contacted directly by AS, AMERICA INC. internal Talent Acquisition team. Any resume submitted by an agency in the absence of a signed agreement will automatically become the property of AS, AMERICA INC. and will not owe any referral or other fees with respect thereto.